Racoon Outdoor is a Danish children’s wear brand established in 2004 and is a part of the Primetime Denmark family. At Racoon Outdoor there are no rules and no bad habits of adults - no one says, “you can’t”. Our curiosity and inventiveness make room for being wild and adventurous. With in-house technical construction, Racoon Outdoor ensures superb quality and full functionality. Combining energetic design and attention to detail, Racoon Outdoor is synonym with activity, play, messy hair and red cheeks.

All the clothes are designed by our Head of Design Julie Borch-Christensen, a gifted young designer who adapts the unique freeminded spirits of kids into quirky and funny designs. Never compromising with the kids’ ability to play and be physically active, our product and design team focuses on bringing our vision alive with high ambitions for quality and eco-friendly materials.


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